ECONIS Select Business Administration –
Facebook's unstoppable success story

01/2011

This is a selection of recent articles, working papers and books on the subject, chosen by our staff and available through our document delivery services.

Search our free online catalogue or try our portal EconBiz.

Literature selected from our database ECONIS:

• Title: The facebook effect: the inside story of the company that is connecting the world / David Kirkpatrick
  Published: New York, NY [u.a.]: Simon & Schuster, c 2010
  Keywords: Online-Netzwerk / Unternehmensgründung / Unternehmensentwicklung / USA / Facebook, Inc.
  Link: Table of contents
  Signatory: A10-3010
• Title: The facebook era: tapping online social networks to market, sell, and innovate / Clara Shih
  Published: Upper Saddle River, NJ [u.a.]: Prentice Hall, c 2011
  Keywords: Marketing / Online-Netzwerk
  Link: Table of contents
  Signatory: A10-3592
• Title: Facebook - Marketing unter Freunden: Dialog statt plumpe Werbung / Felix Holzapfel; Klaus Holzapfel
  Published: Göttingen : Business Village, 2010
  Keywords: Online-Netzwerk / Marketingpolitik / Online-Werbung / Virales Marketing / Facebook, Inc.
  Links:
  http://www.businessvillage.de
  Table of contents
  Signatory: B 373515
• Article: Innovation and the children of the revolution: Facebook and value co-creation / Ebi Marandi; Ed Little; Tim Hughes
  In: The marketing review. - Helensburgh: Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Bd. 10.2010, 2, S. 169-183
• Title: Facebook marketing: designing your next marketing campaign / Justin R. Levy
  Published: Indianapolis, Ind.: Que, 2010
  Keywords: Marketingpolitik / Online-Werbung / Online-Netzwerk
  Link: Table of contents
  Signatory: A10-2906
• Title: Facebook marketing: an hour a day / Chris Treadaway; Mari Smith
  Published: Indianapolis, Ind.: Wiley, 2010
  Series: Sybex serious skills
  Keywords: Online-Netzwerk / Marketingpolitik / Online-Werbung / Werbewirkung
  Link: Table of contents
  Signatory: B10-1389
• Title: Kommunikation im Web 2.0: Twitter, Facebook & Co / Melanie Huber
  Published: Konstanz: UVK Verl.-Ges., 2010
  Series: PR Praxis; 13
  Keywords: Kommunikation / Internet / Web 2.0 / Öffentlichkeitsarbeit / Virales Marketing / Online-Netzwerk / Deutschland
  Link: Table of contents
  Signatory: A10-3181
• Article: How to use Facebook in your market research / Jordi Casteleyn, André Mottart and Kris Rutten
  In: International journal of market research. - Henley-on-Thames: World Advertising Research Center, ISSN 0025-3618, ZDB-ID 20063143. - Bd. 51.2009, 4, S. 439-447
  Keywords: Online-Netzwerk / Virtuelle Gemeinschaft / Marktforschung
• Title: Social media marketing: strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans
  Published: Indianapolis, Ind.: Que, 2010
  Keywords: Marketingpolitik / Virtuelle Gemeinschaft / Online-Werbung
  Link: Table of contents
  Signatory: A10-3378
• Title: 301 ways to use social media to boost your marketing / Catherine Parker
  Published: New York [u.a.]: McGraw-Hill, c 2011
  Keywords: Marketing / Online-Werbung / Social Software
  Link: Table of contents
  Signatory: A10-4156
• Article: Facebook-Applications im Tourismus: Casestudy "Gedankenreise" des Reiseportals TripsByTips / Uwe Frers
  In: Social Web im Tourismus. - Berlin [u.a.]: Springer, ISBN 3-642-12507-7. - 2010, S. 241-247
  Keywords: Tourismus / Destinationsmanagement / Social Software
• Title: Das Social Media Marketing-Buch / Dan Zarrella. Übers. und dt. Bearb. von Karen Heidl
  Published: Beijing [u.a.]: O'Reilly, 2010
  Keywords: Marketing / Social Software
  Link: Table of contents
  Signatory: Q 5954
• Title: Die TOP-100-Strategie für Social Media Marketing: 100 Praxis-Tipps zur Positionierung Ihrer Marke und zum Verkauf Ihrer Produkte mit Facebook, YouTube, Twitter & Co.; [inkl. Agentur-Empfehlungen] / Frank Mühlenbeck; Klemens Skibicki
  Published: Norderstedt: Books on Demand, 2010
  Series: Reihe Brain Injection - Social-Media-Marketing; Bd. 3
  Keywords: Marketing / Online-Werbung / Social Software
  Link: Table of contents
  Signatory: A10-4097
• Article: Who's posting facebook faux pas?: a cross-cultural examination of personality differences / Katherine Karl, Joy Peluchette and Christopher Schlaegel
  In: International journal of selection and assessment. - Oxford [u.a.]: Blackwell, ISSN 0965-075X, ZDB-ID 11573557. - Bd. 18.2010, 2, S. 174-186
  Keywords: Online-Netzwerk / Persönlichkeitspsychologie / Kulturpsychologie / Studierende / Deutschland / USA
• Title: The networked nonprofit: connecting with social media to drive change / Beth Kanter; Allison Fine
  Published: San Francisco, Calif.: Jossey-Bass, 2010
  Keywords: Nonprofit-Organisation / Online-Netzwerk
  Link: Table of contents
  Signatory: A10-3399
• Article: Examining students' intended image on facebook: "what were they thinking?!" / Joy Peluchette; Katherine Karl
  In: Journal of education for business. - Washington,DC: Heldref, ISSN 0883-2323, ZDB-ID 6336413. - Bd. 85.2010, 1, S. 30-37
• Title: Die Ich-Sender: das Social Media-Prinzip; Twitter, Facebook & Communities erfolgreich einsetzen. / Wolfgang Hünnekens
  Published: Göttingen: Business-Village, 2009
  Keywords: Telemarketing / Virtuelle Gemeinschaft / Web 2.0 / Online-Netzwerk / Social Software
  Links:
  http://www.businessvillage.de/eb-808.html
  Table of contents
  Signatory: A 259116
• Title: Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg
  Published: New York, NY: Hyperion, 2009
  Keywords: Virales Marketing
  Link: Table of contents
  Signatory: A10-3662
• Title: Viral Marketing: Epidemien im Internet Theorie & Praxis; virale Kampagnen für Startup-Unternehmen / von Robert König
  Published: Frankfurt am Main: Examicus, 2009
  Keywords: Marketing / Virales Marketing / Unternehmensgründung
  Link: Table of contents
  Signatory: A10-2164
• Article: Facebook: the future of networking with customers / Ray Poynter
  In: International journal of market research. - Henley-on-Thames: World Advertising Research Center, ISSN 0025-3618, ZDB-ID 20063143. - Bd. 50.2008, 1, S. 11-12
  Keywords: Marketingpolitik / Marktforschung / Internet-Portal / Virtuelle Gemeinschaft / Social Software / Online-Netzwerk
• Title: Entrepreneurship / Robert D. Hisrich; Michael P. Peters; Dean A. Shepherd
  Published: New York, NY: McGraw-Hill Irwin, 2010
  Keywords: Entrepreneurship-Ansatz / Unternehmensgründung / Unternehmensfinanzierung / Risikokapital / Innovationsmanagement / Management / Theorie
  Link: Table of contents
  Signatory: B10-1118